To say that men hate shopping is as accurate a statement as
saying that all women hate football (spoiler: they don't). Yet despite this
commonly misused cliche, men often want a quick and hassle-free process for
storing their wardrobe. This is where Style.com comes in.
Launched in 2016, the luxury e-commerce platform is part of
the media company Condé Nast, which owns GQ and Vogue. The site features
products from over 100 brands, ranging from top players like Paul Smith and
Common Projects to emerging names like Stockholm-based watch brand South Lane
and British Fashion Council award winner Zoë Jordan.
To celebrate the best pieces of the new season from these
exciting designers
(and help men make a smooth transition to SS17), Style.com
has partnered with British GQ to create a totally affordable fashion story.
Appearing in the May issue of GQ and online, the issue
features products from brands such as Valentino, Raf Simons, Our Legacy, and
Christopher Raeburn, which can be purchased instantly through Style's built-in
purchase layer. .Com.
To accompany the five-page shoot, designed by Vogue fashion
editor Kate Phelan and photographed by Craig McDean, who has worked with
Giorgio Armani, Saint Laurent and Calvin Klein, Style.com has also created a
series of videos to highlight the main style. moves this season.
Gentlemen, take your wallets.
UNIFORM SHADES
In the immediate aftermath of sports, the military world has
had the most substantial (and lasting) impact on men's fashion. The Uniform
Tones trend combines the best influences from the battlefield while adding
elements of the American classic.
Our Legacy's baggy pleated front pants have been paired with
the contemporary Swedish brand's short-sleeved uniform shirt, which features
two large patch pockets. The tone-on-tone ensemble is completed with a Rick
Owens boxy jacket and stylish leather derbies from Valentino. The result is one
that is sure to draw attention to the style of the barracks.
The Style.com/GQ Edit - Uniform TonesStyle.com x GQ SS17
Shoot - Uniform Tones Trend
RELAXED LAYERS
Getting dressed every now and then, especially after going
from 9 to 5 in a suit, is essential to recharge your batteries before starting
work again. The easiest way to do this without neglecting style standards is to
rely on casual layering. For a very elegant example, Style.com used a
short-sleeved shirt by Tokyo designer Julien David as the base on which to add
a bomber jacket from Our Legacy and a reversible hooded jacket from Maison
Margiela, alongside these more stylish pieces. balanced by Margiela's athletic
joggers and retro trainers below.
The Style.com/GQ Edit: Fashion Casual Diaper Products
PROPORTION GAME
In recent years, men's fashion has gained momentum (in more
ways than one). Words like "oversized" and "casual" have
become increasingly common when talking about everything from jeans to suits.
The Proportion Play trend continues this theme, putting to work Raf Simons'
oversized white shirt, stamped with the work of photographer Robert
Mapplethorpe, alongside the designer's subtly flared wool trousers; They
contrast with his fitted buckle coat and Maison Margiela's equally stylish
brogues for a high-low contrast.
The Style.com/GQ Edit - Proportion Play The Style.com/GQ
Edit - Proportion Play Trend Products
MODERN SPORTS
A good suit is often the most expensive investment in a
man's wardrobe. So it makes sense to look for ways to get the most out of it by
turning to new styling techniques. The fusion of sportswear and formal wear has
been one of the strongest men's movements in the playbook for several seasons,
exemplified here by the artistic layers of a Paul Smith tennis-inspired polo
shirt. And a basic Christopher Raeburn windbreaker under expertly crafted wool.
and silk cloth. two-piece mix from Valentino.
The Style.com/GQ Edit: Fashion Products for Modern Sport
PRINT JOBS
Italians have long been considered the best dressed men in the world. So much so that his talent for studied recklessness has its own name: sprezzatura. To add a touch of Italian swagger to any look, Style.com recommends wearing a sassy patterned shirt, like this one from Maison Margiela. It is worn with Valentino slim trousers and under the cropped cut of the Italian brand's emblem.