If you go back to contemplating your jeans délavés and you
baskets épaisses after the debut of the new année and that you are restless
peut-être that les vêtements pour hommes commencent peut-être to redeem a peu
périmés, laissez-nous vous rassurer: It is not .
Far from that, in fact, because 2019 is shaping up to be
a year of changes in the world of men's fashion.
Connections by major brands, changes in the industry, and a
focus on sustainability are just a few of the events expected to shake up the
Richter scale for menswear over the next 12 months, and all thanks to old and
new brands. new, big and small.
These are the brands that will make your head spin in 2021,
generating trends, changes, and possibly a purchase or two.
TIMBERLAND
The news in October that fashion week favorite Christopher
Raeburn would take over the reins of American lifestyle brand Timberland may
have surprised some, but others found it perfect. Here's a label and a
designer, both with a strong focus on eco-friendly production and focused
design, both eager to take things to the next level.
And that's exactly what we can look forward to over the next
year and beyond. Raeburn has made it clear that he has big plans for
Timberland, saying that he wants to stay true to the iconic image and spirit of
the brand, while he pushes the limits to their limits. He thinks of high-tech
materials, a utilitarian design with a streetwear dye and clothes that he can
wear and wear. Excited? We also.
Raeburn X Timberland Raeburn X Timberland
ALYX
If he had started talking about his "chest pad"
before 2018, we would have thought he was describing a particularly complex
inhaler invented to keep his asthma under control. Now, however, and thanks in
large part to the boundary-pushing fashion brand Alyx, we know that he would be
referring to his luxurious made-in-Italy harness bag from.
But military-inspired containers are just the tip of a very
fashionable iceberg. And while the Matthew Williams-led label has been a
quietly disruptive force, growing in the shadows in recent years (Williams has
produced bespoke loops for Kim Jones at Dior, for example), 2021 promises to be
the year it fully emerges. and plants its flag in menswear. Warcore, anyone?
LOUIS VUITTON
As one of the most important and treasured fashion houses in
the world, Louis Vuitton's appointment of Off-White founder Virgil Abloh as
Artistic Director last year ushered in a new era in menswear.
January 1, 2021 marked the start of Abloh's first full year
at LV. Et après unites première collection qui a bouleversé le status quo de la
mode, non seulement en termes de design mais also with efforts to normalize the
diversité au sein de l'industrie, cette année promised d'être determinante pour
deux des plus grands noms Fashion. We will also keep an eye on Riccardo Tisci
and Kim Jones during their first year at Burberry and Dior respectively.
Louis Vuitton Louis Vuitton
ROW
No one predicted it, but last summer's sneaker was an
affordable Fila design that appealed to both genders and was easily picked up
on the high street. The success of The Disruptor was the centerpiece of a great
year for the Italian retro sportswear brand (now based in South Korea).
Straddling the '90s renaissance and banking, 2018 saw
collaborations with everyone from Fendi to Weekday to Liam Hodges, and that
kind of momentum doesn't stop with a change of seasons. Look for more MVP
sportswear, awesome collaborations, and don't discount a similar streak of good
form from Champion or Kappa either.
Fila x Liam Hodges
BALENCIAGA
There was a time when sending models dressed in hoodies, tracksuits and fanny packs onto the runway would have been a hipster move for a haute couture house, enough to rile haute couture purists. Today, however, that couldn't be further from the truth. Clothes that once served as tabloid fodder to scare suburban moms have moved from the park bench to Paris Fashion Week and Primark, leaving no wardrobe intact along the way.